You might not think branding is something you need to spend a lot of time on, but branding; be that business or personal, is extremely important.
Branding spills into so many parts of my life, including my blog, YouTube, social channels and into my digital marketing business, Maby Media. I’ve worked in the digital space for around 7 years, and after realising the corporate world and office based ventures just weren’t my cup of tea anymore I started my own business with my partner and pursued my blog as a full time venture alongside the business.
I can honestly say that the one thing I’ve realised the most since working for myself is that your branding is the first thing you need to consider. My partner Toby is an animator and he spends a lot of time working with branding and one of the most important parts of what he does is choosing great fonts. Toby works with artists on their lyric videos and together we’ve worked with small and large companies on their branding, websites and social channels.
If there’s something that I’d recommend to anyone starting a business, blog or running social channels is that choosing the right font is key. I like to use sites such as Font Bundles when choosing my fonts as they have a huge selection and you can buy multiple fonts as a package which makes life so much easier!
Here are my 5 top tips for choosing the best font for your business, blog or project!
1. Don’t be afraid to use two fonts together.
This is called font pairing. This means using one simple or classic font paired with a quirky font which can then be used together. Here are some great font pairing ideas.
2. Take your time choosing a font.
Choosing a font can be a long and hard decision, so don’t just jump on the first font you find. When I choose fonts for myself or my clients, I like to look at it for a while, use it in different places on the site or within images and other branded materials and see how it feels in a week, two weeks, a month etc. If you find that after a month you don’t love it, or it feels like it’s becoming outdated very quickly, then it’s probably not the font for you.
3. Use font weights to add variation to your branding or blog.
If you want to create a varied look and feel to your content or branding without purchasing or using more than one font, you can make use of italics and bold variations to do this for you. A lot of fonts will come grouped with different font weights e.g. thin, light, regular, medium, bold, super and black.
These will add another dimension to your lettering and allow you to create a lot of variations using the exact same font throughout.
4. Buy a bundle.
If you’re indecisive like me, and you just can’t choose one font, I’d recommend buying a bundle. Doing this means that rather than committing to just one you have access to multiple fonts and can either use fonts on their own or pair them together.
5. See what your business name, blog or project title looks like in your chosen font.
Don’t just choose a font after seeing the first example written out! I love soooo many fonts, but when it comes to typing out my blog title or my client’s business names, sometimes they just don’t work.
Look at the font with words you’re going to be using it for, and if you want to see every letter for a broad example then use the sentence ‘The quick brown fox jumps over the lazy dog’ as this uses every letter from the alphabet!
If you’re still struggling to choose a font then check out Font Bundles as they have hundreds to choose from, and you can buy individual fonts or font bundles too!
I want to say a thank you to Font Bundles for sponsoring this post!